Panyuepacking: Nothing new in packaging design? you need this positioning strategy
For beauty products, packaging is more than just a container, it is a powerful communication tool . The color, touch, shape, and function of a product's packaging have a psychological impact on consumers and are often the first point of interaction between the customer and the brand. It is like a silent salesman , usually influencing consumers' purchasing decisions at a subconscious level. In a market as saturated as the beauty industry, the right packaging can distinguish between being noticed or ignored. As a buyer of cosmetic packaging, you first need to identify the packaging materials you want to purchase and understand the role that different types of cosmetic packaging materials play in terms of brand perception, product protection, and environmental impact. Let's explore the common materials used in the industry, their benefits, and considerations. 1. Glass In the cosmetics industry, glass is synonymous with luxury. Its weight and clarity provide a...